Style Like a Pro: How to Use Pomade, Clay & Cream

When it comes to men’s hairstyling, the right product makes all the difference. But with so many jars and tubs on the shelf, knowing whether you need pomade, clay, or cream can feel overwhelming. Each product has its own texture, finish, and best-use case depending on your hair type, desired hold, and lifestyle.

At Salt City Barbershop, we don’t just cut hair; we help our clients maintain great style every day. This guide breaks down the differences between pomade, clay, and cream, and how to use each one like a pro. We also highlight our favorite products from BROSH, STMNT, and Paul Mitchell, available right here at our Midvale shop.

Pomade: For Sleek, Controlled Styles

What it is: Pomade is a smooth, waxy product designed to add shine and structure. It’s ideal for styles that require a polished finish, like slick-backs, side parts, or pompadours.

Best for:

• Straight or slightly wavy hair

• Medium to thick hair types

• Structured hairstyles with high shine

Hold & Finish:

• Hold: Medium to strong

• Shine: High (unless labeled matte)

Pro Tip: Pomade works best on slightly damp hair. Rub a small amount between your palms and start at the back of your head, working forward to avoid too much product at the front.

Barber’s Pick:
BROSH Original Pomade gives reliable hold and a classic glossy finish without feeling greasy. It washes out easily, too.

Clay: For Volume, Texture & a Matte Finish

What it is: Hair clay contains natural ingredients like bentonite or kaolin, which give it a dry texture perfect for volume and separation. It’s ideal for modern, textured looks.

Best for:

• Fine to medium hair

• Those looking to add volume or thickness

• Messy, casual styles or short textured crops

Hold & Finish:

• Hold: Strong

• Shine: Matte or low shine

Pro Tip: Clay can feel firm in the tub, so warm it up between your hands thoroughly before applying. Use it on dry hair for maximum texture.

Barber’s Pick:
Brosh Matte Clay Pomade is perfect for a gritty, effortless look that stays all day without shine. It’s a favorite for shorter hairstyles that need shape but not stiffness.

Cream: For Natural, Touchably Soft Looks

What it is: Styling cream is lightweight, moisturizing, and ideal for subtle control without stiffness. It’s great for those who want to tame frizz, enhance curls, or just smooth things out.

Best for:

• Wavy, curly, or dry hair

• Long hairstyles

• Natural, low-maintenance looks

Hold & Finish:

• Hold: Light to medium

• Shine: Natural

Pro Tip: Apply cream to damp hair, focusing on the ends to control frizz and avoid weighing down your roots. Don’t overuse; it’s easy to go from sleek to greasy.

Barber’s Pick:
Paul Mitchell Tea Tree Shaping Cream smells incredible and gives lightweight control with a clean finish. It also nourishes the scalp, which is a bonus for longer hair.

Which One Should You Use?

Here's a quick breakdown to help you choose:

Pomade

Slick, vintage styles

Glossy

Medium-Strong

Medium to thick

Clay

Modern, textured cuts

Matte

Strong

Fine to medium

Cream

Natural, frizz-free looks

Soft/Natural

Light

Dry, wavy, long

Mistakes to Avoid

Even the best product won’t work if applied incorrectly. Here are common styling mistakes we see (and how to avoid them):

• Using too much: Always start with a fingertip amount. You can add more, but you can’t take it out.

• Applying to wet hair (for clay or cream): These products need dry or damp hair for best effect.

• Ignoring hair type: Thick curls and fine straight strands have very different needs. Tailor your product.

At Salt City, we walk clients through this in the chair, showing exactly how much to use, where to apply, and how to style it out.

Why It Pays to Get Pro Advice

Drugstore brands often leave residue, offer weak hold, or don’t suit your texture. That’s why we stock barber-approved products that actually perform, whether you’re heading into work or out on the town.

Our barbers can recommend the perfect product based on your cut, hair texture, and daily routine. Whether you're going for clean-cut or bedhead cool, we’ll help you style it right.

Stop Guessing. Start Styling.

Walk into Salt City Barbershop not just for a fresh cut, but for grooming guidance that lasts beyond the chair. Our team is here to help you:

• Pick the right product for your lifestyle

• Learn the exact way to apply it

• Keep your hair looking sharp between visits

Ready to upgrade your daily routine? Book your cut or walk in today, and don’t forget to ask about the best styling product for your hair.